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Wer heute nach einem Produkt oder einer Dienstleistung sucht, startet fast immer bei Google. Für kleine Unternehmen und Selbstständige bedeutet das: Wer nicht sichtbar ist, wird nicht gefunden – und verliert potenzielle Kunden. Doch die Spielregeln ändern...

UX im Webdesign: Warum User Experience über Erfolg und Misserfolg entscheidetIm digitalen Zeitalter entscheidet die User Experience (UX) darüber, wie erfolgreich eine Website ist. UX beschreibt das gesamte Nutzungserlebnis eines Besuchers auf einer Websit...

Why Your Business Now Needs a Professional WebsiteImagine this: A potential customer is looking for exactly what you offer - but only finds the competition. Why? Because your website is missing or not convincing. In today's world, the first online impress...

The advertising industry is undergoing a transformation. Not only technological trends like AI, AR, or social commerce are driving development - but also the political and regulatory frameworks are changing rapidly. For companies, agencies, and freelancer...

Warum Ihre Website mehr als nur eine Visitenkarte ist: Die Macht von professionellem Webdesign Haben Sie sich schon einmal gefragt, warum Sie manche Webseiten nach wenigen Sekunden wieder verlassen, während andere Sie sofort in ihren Bann ziehen? Die Antw...

Minimalism with micro-interactions – modern web design for companiesMinimalism in web design means clarity, structure and elegance. Fewer colors, plenty of white space and a focus on the essentials ensure that your website looks professional and visitors ...

The height of the advertising budget depends on several factors, including company size, industry, target group and marketing goals. Here are some guidelines and considerations to help you plan your advertising budget sensibly:1. General rules of thu...

... what is better for you depends on several factors:1. Target audience Newspaper advertising: Ideal for local target audiences or older readers who are less online. Online advertising: Offers access to a broader and often younger target audience.  ...

Creative advertising themes in English.Here are some creative advertising themes that you can use depending on the target group and industry in English:1.Emotional and storytelling advertising Nostalgia in English: "Do you still remember in English?"...

In the modern digital world, a well-designed website is indispensable. It is often the first point of contact between a company and its potential customers. A well-thought-out web design combines aesthetics with functionality and ensures a positive u...

The cost of a company website can vary greatly, depending on the scope, complexity, and requirements. The investment depends on several factors:1. Type of website:Simple website: A static page with basic information (e.g. About us, Services, Contact). Cos...

YES,as an entrepreneur you should have a website. Here are some reasons why it is important:Online presence and visibility - Many potential customers search online for products and services. Without a website, you are invisible to them.Credibility an...

The BFSG stands for the Barrier-Free Strengthening Act. It was announced in Germany on July 22, 2021 and serves to implement the EU Directive (EU) 2019/882, also known as the European Accessibility Act (EAA). The goal of the law is to improve barrier...